We may also use personal data for analytics and marketing purposes, including analyzing your use of our website and your activity on other Bayer websites, including coupon redemption, with your express consent. If you chose to create an account on our site, you may elect to participate in certain analytics, communications and marketing programs, including coupon programs and other special offers. If you opt-in, we may collect such personal information from you as demographic, contact and preference information from your account profile, as well as from your interactions on the site, such as through quiz responses or other interactive features. This information could include Personal Data such as name, address, email or other data that could be used to identify you as an individual. We may also enhance or merge this data with the cookie data we collect or possibly merge data from third parties to create a more complete profile for a more customized user experience. This information would be stored in a secure database within the Bayer environment and would not be shared with any third party without your prior consent. You may control your preferences directly on your account and revoke consent to future participation in these analytics or marketing programs at any time.Google Analytics
. Our website uses third party service providers, including Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google
Bayer and our service providers will analyze your use of our website on our behalf. To this purpose, we use, among others, the Cookies described in above. The information collected within the Google Analytics platform in connection with your use of our website (e.g. the referring URL, which of our webpages you visit, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the U.S., where it will be stored and analyzed; the respective results will then be made available to us in an anonymized form. In this process, your usage data will not be connected to your full IP address. We have activated on our website the IP anonymizing function offered by Google, so that the last 8 digits (type IPv4) or the last 80 bits (type IPv6) of your IP address are deleted.
You may withdraw your consent to the use of web analysis at any time either by downloading and installing a Browser Plugin
offered by Google or by configuring your browser to delete and reject cookies. Both options will prevent the use of web analysis only if you use the browser on which you installed the plugin.
For further information on Google Analytics please refer to the Google Analytics Terms of Service
, the Google Analytics security and privacy principles
.Text Message Marketing Communications
. From time to time, Bayer may engage in text message marketing campaigns, such as for text-based coupons or promotional materials. Bayer shall only send you text messages with your prior express consent at the phone number that you have provided to participate in the text message marketing campaign. You may opt-out of ongoing or subscription texts at any time by responding to the opt-out instructions in such texts. Please note that if you opt-out of future text messages, this opt-out list is separate from our email preferences and opt-out lists.
Bayer uses technical and organizational security precautions to protect your data from manipulation, loss, destruction or access by unauthorized persons. Any personal data that is provided to Bayer by you will be encrypted in transit to prevent its possible misuse by third parties. Our security procedures are continuously revised based on new technological developments. Although we strive to keep your personal information secure, no security measures are absolute. Use caution when transmitting personal information over the Internet.
In light of the importance of protecting children's privacy, we do not collect, process or use on our website any information relating to an individual whom we know to be under 13 years old without the prior, verifiable consent of his or her legal representative. Such legal representative has the right, upon request, to view the information provided by the child and/or to require that it be deleted.
California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits Bayer customers who are California residents to annually request and obtain information about the Personal Information (if any) Bayer may have disclosed to third parties for direct marketing purposes in the preceding calendar year, at no charge. If applicable, this information would include a list of the categories of Personal Information that were shared and the names and addresses of all third parties with which Bayer shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing through the contact information below.
If you have any problems, questions or ideas, please contact one of the following persons.
Phone: +49 (0) 30 468 16924 E-Mail
Bayer U.S. LLC
U.S. Data Privacy Officer
100 Bayer Road
The constant development of the internet requires occasional adjustments to our privacy statement. We retain the right to make changes when necessary, and will communicate any updates promptly on this page. Please check back periodically.
Last updated March 2, 2017